Breathing fresh air into a nature-inspired identity

Information

Rebekah Esdale is a mental health nurse and nutritionist. Rebekah’s mission is to empower women to flourish by understanding their own individual needs surrounding mental health. I designed an identity for Rebekah that encourages growth and development both on a personal level, and through the representation of nature.

The logo hints at the idea of a fresh shoot stemming from the ground, whilst also positioning itself as an ‘r’. The iconography highlights Rebekah’s main focus areas, built up purely of natural circular forms. Supporting illustrative graphics communicate within a natural and unrefined style, providing a flexibility to grow further.